As postage costs continue to rise, marketers are feeling the impact on their mailing budgets. To help ease these burdens, the USPS (United States Postal Service) has introduced a variety of promotions and incentives designed to provide savings and encourage efficient mailing practices. By taking advantage of these opportunities, mailers can better manage their budgets and maintain effective communication strategies despite upward trends in postage prices.

Understanding how to properly qualify for and apply these promotions is key, as each program comes with specific requirements and timelines that can impact eligibility. When integrated strategically into campaign planning, these incentives not only reduce costs but also enhance performance through improved targeting, formatting, and delivery optimization.

Informed Delivery & Sustainability

Don’t overlook the Informed Delivery and Sustainability add-ons, as each offer includes an additional 1% discount when paired with a primary USPS promotion. Informed Delivery enhances your campaign with a digital preview experience that drives engagement, while the Sustainability add-on rewards the use of environmentally responsible materials. These incentives must be stacked with other promotions, helping mailers maximize total savings while improving both performance and environmental impact.

Key Dates & Deadlines:

• Mail Growth Incentive Enrollment – March 1 to May 31, 2026 (Note: All ’25 MGI earned credits must be used before Dec 31, 2026)
• Tactile, Sensory, Interactive – January 1 to June 30, 2026
• Integrated Technology – any month, up to six consecutive months
• Constant Contact – April to December 31, 2026
• First-Class Mail Advertising – September 1 to December 31, 2026
• Catalog Insights – October 1, 2025 to June 30, 2026

Learn more about 2026 USPS Promotions & Incentives:

• USPS Promotions Calendar
• 2026 Promotions Guidebooks | PostalPro

Are you taking full advantage of the USPS promotions and incentives? If not, you might be leaving significant savings on the table. Reach out now to learn how we can help!