ABOUT US
We help you achieve data-driven marketing
to increase responses, customer acquisition, and maximize ROI.
Who is Lending Science?
Lending Science DM (LSDM) is where data, marketing, and advanced analytics meet performance. We’re a team of growth-obsessed strategists, data scientists, and marketers helping lenders, insurers, and risk-focused businesses unlock smarter acquisition and retention.
We blend precision targeting with proprietary machine learning models, real-time decisioning, and omnichannel execution, direct mail, digital, email, and beyond. Whether you’re scaling a new product or optimizing your funnel, we build solutions that don’t just generate leads they generate momentum.
Fueled by data. Driven by results. Built for growth.
Our History
Lending Science was founded on proprietary data and advanced analytics, with a mission to power smarter, results-driven marketing campaigns. In 2017, we broadened our expertise with the acquisition of Scoring Solutions, Inc. (SSI), a leading provider of risk management services for the financial and insurance industries. Building on this momentum, we expanded into digital marketing in 2018 and launched the insurance division in 2019. In 2024, we reached a significant milestone by becoming 100% employee-owned reinforcing our commitment to shared success, long-term growth, and client-focused innovation.
Memberships
Fueled by DATA. Driven by RESULTS. Built for GROWTH.
Marketing
Direct Mail
Digital Leads
Email & Display Ads
Risk
Model Development
Model Validation
Scorecards
Tri-bureau Attributes

