Ponte Vedra Beach, FL, January 1, 2025 – Lending Science DM, Inc. (LSDM), an industry leader in scientifically driven marketing and risk management solutions for insurance and financial services industries is pleased to announce Jon Geidel, currently serving as President, to assume the role of CEO effective January 1, 2025.

This leadership transition follows the retirement of Tim Olzer, who has served as CEO since 2006 and has been instrumental in driving the company’s growth and innovation over the years. Under his leadership, the company has achieved significant milestones, and their vision and commitment to excellence position LSDM for continued success. Tim will remain connected with LSDM as Chairman of the Board. The company extends its heartfelt gratitude to Tim for his outstanding contributions and welcomes Jon Geidel as the new CEO.

Jon Geidel brings over 30 years’ experience in the financial services industry and a profound commitment to LSDM’s mission and values. Prior to joining LSDM, Jon held senior leadership roles with Equifax and led the U.S. advisory practice comprised of subject matter experts in risk, fraud, data driven marketing, technology, and analytics. He also served as President of DataX, an industry leading specialty credit reporting agency, and in executive roles in the fintech sector. Since joining the company in 2024, Jon has played a pivotal role in expanding the digital business, building strong relationships with colleagues, partners, and customers through his impactful leadership and strategic vision. His efforts have driven significant growth in their digital platforms and lead generation offerings positioning LSDM as a leader in the digital space. With a focus on fostering innovation, streamlining operations, and enhancing customer experiences, Jon has demonstrated an unwavering dedication to advancing the company’s goals and ensuring long-term success.

“I am honored to step into the role of CEO and build on the incredible foundation established by Tim,” said Jon Geidel, CEO “LSDM has a bright future, and I am excited to lead our exceptional team as we continue to grow and serve our customers with excellence.”

Karen Brown, LSDM’s current Chief Analytics and Operating Officer will assume the role of President. Karen has been with Lending Science since 2019 and has been instrumental in their development of analytic and modeling solutions along with leading the Risk Services division. As President Karen will lead LSDM into its next chapter focusing on their forward-looking strategy, continue to inspire innovation, and drive transformative growth to position the company for long-term success.

LSDM has planned thoroughly for this transition, ensuring a smooth handover, and maintaining the company’s high standards and forward progress. Lending Science DM remains dedicated to providing value to its customers and employees as it begins this new chapter.

About Lending Science DM: Lending Science DM has over 30 years of industry specific experience in turnkey direct marketing, lead generation, predictive analytics, and omni-channel campaigns. We help clients of all sizes acquire new customers, optimize marketing, and leverage risk metrics to maximize profitability.