Ponte Vedra Beach, FL, March 11, 2024 – Lending Science DM, Inc. (LSDM), an industry leader in scientifically driven marketing and risk management solutions for the financial services industry, is pleased to announce the addition of Jon Geidel as President.

Jon Geidel is a senior executive leader with 30 years’ experience and proven success in developing and managing highly effective and sophisticated teams across a multitude of business lines and functions in the financial sector.

Prior to joining LSDM, Geidel spent over 5 years with Equifax as a senior executive leading the U.S. advisory and solutions team who addressed client needs across marketing, risk, analytics, fraud, and technology. He comes with extensive experience in financial services having served as President of DataX, a premier real-time credit reporting agency, and as a senior leader in portfolio management companies in the fintech sector resulting in significant revenue and profitability gains for each.

“We are thrilled to have Jon join the LSDM executive team and are confident his industry and leadership experience will forge his success in this role,” said Tim Olzer, CEO. “With Jon’s vast experience and proven track record, he will help lead the company through its next period of growth and provide more industry leading solutions to our customers. We are extremely fortunate to have Jon as part of the team.”

LSDM is growing at a rapid pace and products and services continue to evolve for each industry served. As President, he will handle developing strategies, penetrating new markets, and expanding digital offerings including digital platforms and lead generation. Additionally, leveraging LSDM’s core competencies, including highly optimized multi-sourced data, data science, risk management, turnkey direct mail marketing, and digital marketing, he will help in developing new products and markets to serve.

“I’m excited for this opportunity and to be part of an already successful team while utilizing my expertise to continue to help exceed our customers’ expectations,” said Jon Geidel, President.

Active in the community, he serves on the Perkins Board for his local school district, the Online Lenders Alliance Board of Directors, the Advisory Board for NAF, and an active leader in Delaware 4-H.

About Lending Science DM: LSDM is a leader in scientifically driven marketing and risk management solutions for the financial industry. We help lenders of all sizes acquire new customers, optimize marketing and risk metrics, and maximize profitability across the customer lifecycle. www.lendingsciencedm.com