Turnkey Direct Mail
One of the most scalable, controllable and cost-effective
channels for generating leads in financial services.
When executed properly, direct mail give lenders the ability to market to broad ranges of highly qualified potential customers in ways that other marketing channels can't. Furthermore, it is an important component of today's omnichannel marketing plans.
However, many lenders find direct mail marketing difficult to manage and perfect. And - for good reasons!
Success requires a "BLEND" of experience, art, science & infrastructure across functions.
DIRECT MAIL is more than a list, a mail piece and a print shop.
Success requires a "BLEND" of experience, art, science & infrastructure across functions.
It all starts with Analyzing product/offer, compliance considerations, market conditions, seasonality, target audience, buying patterns, underwriting, sales process, conversions, competitors - AND - marketing, risk and profitability objectives. Then that understanding must be transformed into a Cohesive Direct Mail Strategy that aligns:
Scientific Audience Sourcing,
Sizing & Selection
Mail Piece Offer,
Creative & Copy
Direct Mail Printing,
Fulfillment & Logistics
Optimization
Methodologies
End-End
Oversight & Execution
Get any one of these wrong and Direct Mail will fail or under-perform. And - one good campaign does not make a winning formula! Each discipline must be dynamically tested for sustained performance and growth.
Finally, Direct Mail works - BUT - it is most effective when part of an integrated Omni-Channel marketing plan.
LSDM's TURNKEY Direct Mail
Marketing Delivers ALL
- We have 30+ years unequalled Risk & Marketing experience in data, data science & the metrics that drive portfolio profitability
- Our Professional Creative Design Team & Mail Logistics Teams are equally strong in creating complimentary strategies.
- We package all of this "Know-How" with customer focused solution design and flawless execution.
- To drive sustainable, scalable and profitable turnkey direct marketing campaigns - THAT WORK, GROW & INTEGRATE
LSDM Direct Mail Integrates Seamlessly with Our Omni-Channel Solution
- REACH™ Takes Direct Mail Marketing Online with technology that allows businesses to load or identify customer / prospect audiences online and track them for over 70,000 behavioral triggers. This enables them to identify and advertise to known "in market" prospects with a high level of buying intent.
- CONNECT™ Transforms Identity Fragments into Omni-Channel Identity enabling businesses to connect with individuals that have engaged with their company without fully identifying themselves.
We are experts in every aspect of direct mail marketing for financial services. We create and fulfill THOUSANDS of turnkey direct mail campaigns every year and know how to drive high response and conversion rates well above industry standards.
Turnkey
Direct Mail
Partnership
Case Study
An on-line tribal sub-prime lender was faced with loss of leads on-line when regulations and advertising guidelines changed. They tested direct mail directly with the credit bureaus, but results were weak, and timelines were long between campaigns. In the meantime, funds were undeployed incurring interest.
LSDM formed a two-year strategic partnership acting as it's Direct Mail Marketing Department and creating an infrastructure that the client could then transition to an in-house function.
Results
- Tripled Portfolio Size and Became Top 10 Lender
- Exceeded Target Metrics at Large Scale Volume
- Created Ongoing Scalable & Sustainable Infrastructure and Roadmaps
